The remarkable thing about watching movies in theaters is the communal experience that takes place as you soak in a good movie with others. Movies that you've seen more than seven times become funnier, more vivid, and more emotional than when you watch them alone. Tonight, I was fortunate to go on a date to a screening of "It's a Wonderful Life" at the Brattle Street Theater. Watching it with a packed theater, I laughed and cried more than I ever had watching this movie.
My theory is that when you watch a movie in a small group at your home, or by yourself on your computer, you're not taking advantage of the opportunity to create a social experience out of it. I never realized how social movie-watching can be. But now that I think about it, I'm more convinced. Why else would people take dates to the movies? Why else do most movies make most of their profits from theatrical releases... and a significant portion of profit from opening weekend, no less, when the theaters tend to be most packed?
2 comments:
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